Borders jumps onto digital book bandwagon

Better Late than never: Border decided to jump into the e-book industry in an inorganic way. Border is investing and partnering with kobobooks.com to handle its e-book business. Kobo will integrate with Border soon sometime in Q1. Kobo seems to have access to 1.8 million free e-books through internet archive and other books primarily priced at $9.9.

Lets see Border with this partnership and after launching its own reader will be able to compete with likes of Amazon,Barnes n Noble, Sony etc.

Complete Story on NY Times

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