In one of the more interesting sessions Bob LiVolsi, founder of independent e-book retailer Books On Board, blamed Amazon of destrying the book market by pricing the ebooks at $9.99. According to him this would lead to much lower profit for author and publishers.
Steve Haber, president of Sony’s Digital Reading Business Division, agreed by saying that $9.99 is not a sustainable pricing strategy. Acccording to him the pricing should range anywhere between $10-$20 and should differ from title to title. He supported DRM by saying that it creates an environment where content creators and distributors can make money.
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