What Stops Users From Buying an Ebook

American Editor recently ran a poll to figure out what stops users from buying an ebook. The results are out and no surprises.

1. 57% of the users feel that they are not comfortable buying ebooks due to DRM restrictions set by publishers

2. 26% of the publishers think that pricing of ebooks above $9.99 is detrimental in them buying an ebook. This seems to support the argument given in a recent NYT article about ebook pricing which was condemned by publishers.

3.  8% of the respondednt think that price  greater than $4.99 is an issue.

Clearly, the sweet spot for ebooks lies somewhere between $ 3.99 and $9.99. Now its upto publishers, Google, Apple and Amazon to use their brain power to figure out what price they want to support.

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