American Editor recently ran a poll to figure out what stops users from buying an ebook. The results are out and no surprises.
1. 57% of the users feel that they are not comfortable buying ebooks due to DRM restrictions set by publishers
2. 26% of the publishers think that pricing of ebooks above $9.99 is detrimental in them buying an ebook. This seems to support the argument given in a recent NYT article about ebook pricing which was condemned by publishers.
3. 8% of the respondednt think that price greater than $4.99 is an issue.
Clearly, the sweet spot for ebooks lies somewhere between $ 3.99 and $9.99. Now its upto publishers, Google, Apple and Amazon to use their brain power to figure out what price they want to support.