Author Archives: Sokair

Check Out Mygazines Mobile iPad E-Reader

Digital publishing company Mygazines launched its iPad Edition, a browser-based mobile reading system for Apple’s tablet device. It is not an iPad App but a universal e-reading technology that works on any touch screen device (this list also includes the iphone, ipod touch and the Android Phone).

Here is a list of the magazines that users can read through Mygazines

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User Sentiment Analysis About The iPad

Some interesting user sentiment analysis about the iPad.

According to a study by Attensity some of the top liked features are: the applications, the device’s ability to replace the iPhone and the keyboard experience. They have also indicated that more and more people are talking about the Kindle-killer and the email interface today.

Amongst the (more than 3000) applications it seems users went absolutely wild over the Netflix App and the iBook App. But one of the Apps that has been downloaded quite a bit but has not received favorable responses is the iWork. Some of the users were not even aware that the iWork did not come with the iPad free of charge and people who knew it came with a price were expecting a far lower price point for them. Take a look at teh stats around the top Applications

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The iPad App Store Now Has 3000 Apps But Only 20% Are Free

Nearly 80% of the more than 3000 apps in the iPad app store is paid. Only 599(20%) of the apps are free. In terms of the breakdown between the type of apps:

Games still is the clear winner : 942(804 of these 942 are paid apps and 138 being free)

Books apps : 154(mostly paid, which is not surprising at all)

Mobclix says the average price of apps is $4.99; and it will cost $12,572.78 to buy all the apps that the store offers.

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Reviews: Syncing And Sharing Features For iPad

Some feedback on the syncing and sharing features of the iPad that users might be interested in:

1) No PDF support: iPad supports the ePub format but not any other formats. So users will have to convert all other formats and one easy way to do so is using Calibre (helps convert almost all formats)

2) iWork – MS Office and email: One of the cool features is that if you email yourself a Word doc, you can open it in pages.

3) The Kindle reader works great on the iPad: For users who have used the Kindle store in the past the iPad app for Kindle works great.

4) Desktop Document: In order to use iWork documents on iPad users will have to either import the documents in iTunes or email the documents to themselves.

5) iPad cannot support video beyond 720p

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Kleiner Perkins Bets Heavily On Apple’s iPad

Silicon Valley’s top venture capital firm Kleiner Perkins is increasing its bet on Apple’s iPad. The firm has added another $100 million to an “iFund” that had started with an initial deposit of $100 million two years back. The firm’s focus was to invest in startups dedicated to building applications for Apple’s iPhone and iPod Touch.  With previous investments in companies like Google, Amazon this surely is another succesful investment from Kleiner Perkins.

Apple has already opened up the iPad for pre-orders and will make it available on Saturday.

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Aluratek eBook Reader Pro

Priced at $149 check out this interesting device which comes with a 2GB card and offers 100 public domain books (including The Bible).

The device works with PDFs, ePubs and Mobi files. Although it it does not have all the cool features of Kindle, for that kind of a price it may work out to be an inexpensive solution for users who might want to read ebooks available online and not through the Kindle store.

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3 Reasons Why E-Book Failed In 2000 And What It Means For 2010

There is no doubt that 2010 has a lot to gain from the e-book industry. There are six e-book devices (Kindle, Nook, iPad etc) in the market and more soon to be released. As per predictions from a major business magazine up to seven million of these devices will be offered for sale next year.

Moreover, one of the major consulting firms have predicted that e-book sales will account for close to 10 percent of the the publishing market in five years. Clearly that indicates the rate at which more and more publishers will switch to electronic book publishing.

But this was not the case in the year 2000. Here are a few reasons for what went wrong in 2000 for the e-book industry and how could those mistakes be avoided in2010.

1. Lack of sufficient e-books – One of the mindsets that users of e-book devices had and still have is that if they don’t get to read all the books (literally all books under the sun) on their device then the worth of the device starts losing its value. If voracious readers are asked how many books would they like to read on their e-book device they would just say all (else there is no point spending hundreds of dollars on the device).

But in 2000 there weren’t much e-books available. They were expensive to covert to an e-book format and publishers were too reluctant to think in those terms. Today, the scenario is different – far better (although much scope to improve). Almost all of the top 10 New York Time Bestsellers were available in e-book format. Although some issues around the availability is the timing. Barnes & Nobles had 15 books i its Coming Soon List but made only 6 out of those 15 were made available in eb–k format the same time as the print release. That still is and will continue to be a huge concern for users and this is somethig the ebook industry should be careful about.

Another concern that needs to be addressed is the gaps in the way the books are available. For example many of the books of popular authors are not available in the Kindle store but are available in Nook device. There needs to be some consistency here in order to increase the e-book adoption rate.

2. Pricing – In 2000 many of the ebooks were priced the same as their print versions. But the way a user percieves a hardcover book is different from the way he would look at an e-book. Hardcover  books gives a nice feeling, has more substance and they can keep it in their book shelves to show how tasteful they are. But all of this is missing in an e-book. Moreover, due to the same reason the cost of publishing an ebook is much lower as compared to  a paperback/hardcover.  So why not pass on that cost saving to the users. keeping the same price is definitely not justfiable.

Amazon had been trying to resolve this by pricing the ebooks much lower than their print versions but this arrangement could not be carried on due to challenges raised by Macmillan. And now Apple also in a way supporting what Macmillan had been asking for the industry is shifting towards agency model pricing (where the publisher and NOT the retailers decide the price of the ebook at which the retailers will have to sell to the end users).  Pricing still remains a big topic of debate in 2010.

3. Poor Marketing – One of the ways by which a market for tech prodcucts are created is by identifying a groups of users and some of the problems they are facing and then trying to solve their problem with the product. I am not sure if ebook had succeded in filling up this gap back in 2000. But even now I am not sure if that need for an ebook device/reader is felt very highly. I think most of the buzz and envestment in the ebook industry is still being driven a lot by strategy than by user needs. Its just that ebooks are considered to be a huge area of oportunity and so all publishers and electronic companies are jumping into making their own device just to be sure to take full benefits of the opportunity. I think the need/benefit for an ebook needs to be better pronounced. Check out Amazon’s announcement of why one should use kindle – Point to see is that it lists all the features but not the benefits to the users.

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