Tag Archives: Skiff

3 Areas Publishers Should Look into for Their eBook Content StrategyA

2010 is going to see a multitude of new eBook devices being launched, lots of user feedback, experimentation and plenty of uncertainty over which platform to choose for the eReader device. But in order to plan and benefit from onslaught of new devices publishers needs to keep thier eye on 3 areas: distribution, design and revenue.

Distribution

Different available formats and a business model that primarily befits the device makers over content suppliers makes it slightly confusing to plan a definite strategy. In this scenario, while exclusive deals with certain device companies might bring great luck to some publishers in general it may be more wise to not get locked with a single platform – (what if the device is not succesful?). Instead publishers should be planning to opt-in and push for more open platform deals that allow digital content to be shared across different platforms. Ideally, it would be in their interest if the drive is towards open platform that would support digital distribution across multiple forms (including eReaders, PCs and Smartphones)

Another key component for a good distribution strategy is to figure out the timing of digital edition vs print edition. Early accesibility to content is what user would love to get and this could be a big selling point for digital  magazines, newspapers.

Design

In order to come up with a winning strategy around digital publication, device makers and publishers will need a lot of input from the actual users of the product. As ink technologies get better, publishers will have an opportunity to create interactive and highly engaging publications (of course they might have to invest some resources in understanding how customers are using these ereaders and what are their expectations from digital publication.

Revenue

There are few issues with the existing digital subscription model (as enabled by the ereader) – type of subscription (daily? monthly? annual?), revenue sharing system between distributor and content creator. Moreover publishers have already given Amazon as much as 70% of the subscription revenue that is coming through the Kindle store.

Publishers need to encash upon a couple of  opportunities here: Device makers wanting to loop in bigger names will be more open to a more balanced(healthy) revenue share. Skiff (publisher-led innitiatives) is likely to give more  subscription revenue into the content providers’ hands.

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eBook Publisher Platforms to revolutionize the eBook industry

Although every other book retailer and/or consumer electronics company are entering into the highly competitive and most talked about eBook industry with e-Reader devises such as Skiff, Nook, EnTourage’s eDGe the big question here is what will truly revolutionize the eBook industry. Is it the cool, super innovative devices or the eReader platforms that is going to decide the fate of the big players and innovation in the eBook industry?

Blio will be offering publishers the opportunity to create digital files at no cost that can pretty much preserve the format of previously tough-to-digitize tomes such as cookbooks.

FastPencil – a company that offers an easy do-it-yourself approach to book publishing is now offering publishers to self publish eBooks. “FastPencil claims this allows authors to have access to the broadest distribution possible as well as the promise that the digital files will be able to adapt to any eReader that is introduced in the future.” – BNET

So would it be right to think that while Amazon might land up with greater ebook sales than pbook sales (on Christmas Day)  and while publishers can feel good about spreading the wealth around to other readers these new platforms may hold the key to larger market share and review ultimately which would land up making a difference in their bottom line?

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What do people have to say about Hearst’s Skiff ereader

The Skiff device is almost as big as Kindle DX may be a bit thinner. The look and feel is quite good and it uses Sprint’s 3G network.

But will you add Skiff to your list of cool gadget purchses of this year.Techcrunch thinks not. here’s why

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