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Amazon Shares Down 6% After Accepting Macmillan’s eBook Pricing Strategy

After a much heated up debate between the two companies, Amazon.com has finally agreed to give in to publishing giant Macmillan and will be selling e-books at a higher price (price that Amazon thinks is too high).

Hilary Mantel’s “Wolf Hall”, Andrew Young’s “The Politician” and other books published by Macmillan were made unavailable for sale on Amazon.com last Saturday, as Amazon thought the publishers’ new pricing strategy was too high for the e-books.

In an attempt to stay ahead of the competition that Amazon is facing from Barnes & Noble, Sony (and now Apple once the iPad is available) Amazon had decided to offer e-books at $9.99. A price that publishers say is too low and would seriously hurt their sales revenues for some of the higher priced hardcovers.

Amazon told customers on its online Kindle Forum that it “expressed our strong disagreement with Macmillan’s determination to charge higher prices”.   Under the new pricing strategy e-books will be priced from $12.99 to $14.99 the first time it is offered and prices will change over the time.

“We want you to know that ultimately, however, we will have to capitulate and accept Macmillan’s terms because Macmillan has a monopoly over their own titles, and we will want to offer them to you even at prices we believe are needlessly high for e-books,” Amazon said in the posting.

Macmillan is one of the largestt English language publishers division including St. Martin’s Press, Henry Holt & Co. and Farrar, Straus & Giroux.

Macmillan CEO John Sargent told The Associated Press that they were in discussions with Amazon in order to resolve the differences.

As per Amazon other publishers might “see this as an opportunity to provide attractively priced e-books as an alternative.”

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another one enters the ebook reader market – many more to come

2010 is truly going to be the year of ebooks and ebook devices. The expected number of devices sold in 2010 is around 10 million. That is a huge number and it will surely keep rising (till everyone on the earth has an ebook :)).

I am assuming that in next 12 months all the existing OEMs would come up with atleast one ebook devices (dont be surprised if few come out with more than one)

Samsung in a news conference today revealed that it is working on a device and it will be launched soon.

some details about the device from Liliputting

“The Samsung E6 and E101 will be 6 and 10 inch eBook readers, respectively. They’ll both have ePaper displays and Samsung is partnering with Google to provide access to the million or so digital books available through Google Books.

Here are a few things that set the Samsung E6 and Samsung E101 apart from at least some of their competitors:

  • Handwriting recognition capabilities when using a stylus
  • Bluetooth and 802.11b/g WiFi support
  • A slide-out base with navigation controllers”
  • Waiting for similar announcements from other like HTC,LG,Sony and many many more

    It will be interesting to see what format these devices support. I believe 2010 will be remembered as the year that shaped the future of ebooks worlwide

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    Mediabistro Ebook summit: Amazon ebook pricing predatory

    In one of the more interesting sessions Bob LiVolsi, founder of independent e-book retailer Books On Board, blamed Amazon of destrying the book market by pricing the ebooks at $9.99. According to him this would lead to much lower profit for author and publishers.

    Steve Haber, president of Sony’s Digital Reading Business Division, agreed by saying that $9.99 is not a sustainable pricing strategy. Acccording to him the pricing should range anywhere between $10-$20 and should differ from title to title. He supported DRM by saying that it creates an environment where content creators and distributors can make money.

    Full Story here

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    Sony defends DRM and higher price point for ebooks

    Steve Haber, of the Digital Reading Business division at Sony, doesn’t see DRM vanishing soon. and feels that that the Amazon’s price point of $9.99 fits the bestseller pricing strategy and the prices of ebook should vary anywhere between $10-$20 and even as high as $100

    Full Story Teleread

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