2010 is going to be flooded with too many ebook devices. Almost every electronics company, book retailer and publishers might launch their own devices. But would so many options leave all consumers happy and satisfied? Analysts predict there would be two kinds of happy e-book reader owners – consumers who paid a hefty amount for a branded ebook from one of the major online retailers (I obviously mean Amazon’s Kindle, Barnes & Noble’s Nook etc) and consumers who spend only about $50-$70 on unbranded ebook readers that support a lot of formats and where consumers will have the potential of downloading pirated copies of ebooks. People who are left are the ones who land up buying the two-tier ebook readers and the makers of them-These people might just be the unsatisfied ones.
e ink based readers by most of the tech companies brings a new dimension to the entire ebook marketplace. I think it would not only increase confusion but also encourage privacy and bring down any company who gets in and can’t hack it against Nook or Kindle.
The competition over device design, platforms, formats, DRM will bring more and more confusion into consumers’ minds and it will become increasingly difficult to distinguish between a good device from bad, a good (worthy) price from bad. In fact some might just emphasize cheap price over quality, interface and service.